Michael Capuzzi, Chapter Director
Michael Capuzzi is the
President and founder of Persistent Marketing, Inc., a marketing consulting firm
specializing in sales-driven copywriting, direct mail and direct marketing.
Mike’s powerful, proven strategies create “persistent marketing systems” that
magnetically attract new customers, reinforce existing customer relationships,
and boost profits exponentially. He is dedicated to creating wealth and
marketing process improvement through the application of direct marketing.
Throughout his 15 years in
marketing and ten years as a consultant, Mike’s creative and innovative uses of
media, message development, and target-marketing have consistently surpassed the
expectations and outcomes of traditional marketing concepts and business
strategies for his clients.
Mike is a professional speaker
and has conducted marketing and copywriting seminars around the country. He has
written numerous articles on marketing for a wide range of publications and has
appeared on radio and television.
As
Chapter Director of the
Glazer-Kennedy Insider’s Circle Philadelphia Chapter, Mike leads a large group
of entrepreneurs, business owners, and professionals who want to learn better,
more effective ways to market their businesses and grow their income. Mike runs
a small number of elite coaching and mastermind groups for serious individuals
who want to accelerate their success in the shortest time possible.
Mike published his first book,
Dream, Inc., in January 2008. Dream, Inc. is a collection
of inspirational stories from successful entrepreneurs who have dreamed,
persevered, and built their own successful business. More information can be
found at
www.dreamincpublishing.com
Mike
also co-authored an updated edition of The Ultimate Success Secret
with marketing legend, Dan S. Kennedy. To learn more visit:
www.utlimatesuccessbook.com
Mike is also the inventor of
the wildly successful software product, CopyDoodles™ (www.copydoodles.com).
CopyDoodles are hand-drawn graphic files that enable anybody to literally drag
and drop attention-grabbing power to their offline and online marketing.
If you are interested in
having Mike speak at your next event or are interested in our affiliate program
or a joint venture, please contact our office by fax at 888.654.9310 or by email
at info@gkic-philly.com.
Dan Kennedy
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S.
books, thirteen business books total; a serial, successful, multi-millionaire
entrepreneur; trusted marketing advisor, consultant and coach to hundreds of
private entrepreneurial clients running businesses from $1-million to $1-billion
in size; and he influences well over 1-million independent business owners
annually through his newsletters, tele-coaching programs, local Chapters and
Kennedy Study Groups meeting in over 100 cities, and a network of top-niched
consultants in nearly 150 different business and industry categories and
professions. His books are available at amazon.com, BN.com, bookstores, and free
information is available at www.NoBSBooks.com
As a speaker Dan has repeatedly appeared with four former U.S. Presidents;
business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on
A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields
(Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous
business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and
Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed
audiences as large as 35,000....for more than ten consecutive years, he averaged
speaking to more than 250,000 people per year. Corporate engagements have
included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun
Securities. Today, Dan rarely accepts speaking engagements outside of
Glazer-Kennedy Insider's Circle events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden
genius’ behind full-page magazine ads you read, TV infomercials you see, online
marketing and direct-mail you receive. He is routinely paid upwards from
$50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft
direct-response ads, sales letters, direct-mail campaigns and integrated
offline/online marketing systems for his private clients....over 85% of which
repeat. His advertisements created for clients have appeared in over 200
magazines from industry trade journals, airline magazines and The Wall Street
Journal to USA Today and Readers Digest to Cosmopolitan. He has created winning
campaigns for health, diet and beauty products and companies, B2B and industry
products including software, and investments including Canadian land sold to
Asian investors – but his #1 specialty, where he does most of his work, is with
clients in the information-marketing industry including book, home study course,
online course and newsletter publishers; seminar, conference and event
promoters; coaching organizations; and associations. Most new client
relationships begin with an initial consulting day at his base fee of
$16,800.00, conducted in one of his two home cities. There is usually a waiting
list, and new client candidates are asked to communicate initially via a one to
two page memo describing their business, needs and interests.
Bill Glazer
Bill's first career was as a retailer of fine menswear in Baltimore, Maryland.
He eked out a respectable living in that Industry for over two decades. But then
in 1995 he attended a seminar that literally changed his life. It was one of
those big traveling success Seminars that Dan Kennedy spoke at that was
mentioned above.
Shortly after listening to Dan, he invested in all of his books and resources,
newsletters and afterwards, he began writing his own ads, sales letters,
postcards, websites, emails, you name it…experiencing extraordinary success. As
you can imagine, he was hooked! So hooked, that he studied ALL of the great
copywriters and became obsessed with cultivating the ability to put words on
paper that compel people to give him money. And the obsession has paid off
handsomely.
Bill and his "Outside The Box" Advertising Strategies have often been featured
in the most prestigious Marketing Magazines in the world. Most recently, DM
News, which is the newspaper of record for Direct Marketers, ran a feature story
on Bill's Outrageous Advertising Strategies That Are Outrageously Effective.
In 2000, the industry journal MR Magazine named Bill and his Marketing System to
the list of the 100 Top People, Places, and Things Impacting the Industry at the
Millennium…the equivalent of being named to People or Time Magazine's list of
the 100 most noteworthy or influential individuals.
Perhaps the shining jewel of Bill's accomplishments was his winning the
prestigious RAC Award in 2002. This honor is equivalent in advertising and
marketing as the Oscars are to movies and the Emmys to television.
Today, Bill Glazer is one of the most celebrated Marketing Gurus in the world,
who along with the legendary Dan Kennedy have teamed up to provide advice to
over 130,000 entrepreneurs worldwide in every possible industry and profession.
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